Twelve Most Persuasive Words In The English Language

. Monday, April 28, 2008
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According to a Yale University study, the twelve most persuasive words in the English language are:

  • You
  • Money
  • Save
  • New
  • Results
  • Easy
  • Health
  • Safety
  • Love
  • Discovery
  • Proven
  • Guarantee

Why should you care? Because whether you write query letters, articles, or ad copy, you need to include effective words that will motivate your reader to hire you, buy products and services, etc.

To that list, I'd also add the words "tips" and "secrets". Check any magazine - you'll often see those words used in the titles. What other effective words do you like to use in writing?

1 comments:

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Dennis said...

I am updating a sales training program and wanted to verify the 'Yale Study'.
It seems it was a myth? See this link.
http://itre.cis.upenn.edu/~myl/languagelog/archives/003669.html

September 4, 2008 9:02 PM
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